Service — Google Ads

Paid traffic thatpays back.

Search campaigns paired with landing pages built for the click — because the best ad in the world dies on a bad page.

Ads and landing pages, built together

Sending paid clicks to a generic homepage is the most common way to waste a budget. I build the campaign and the page it lands on as one piece: the promise in the ad is the headline on the page, and there is exactly one thing to do next.

Setup covers keyword and negative keyword research, ad groups tight enough to stay relevant, conversion tracking that records real leads rather than pageviews, and a monthly review of what to scale and what to cut.

What you actually get.

Dedicated landing pages

One page per campaign, matched to the ad and stripped of distractions.

Real conversion tracking

Calls, forms and purchases measured — not vanity clicks.

Tight keyword sets

Negative keywords from day one so budget goes to buyers.

Honest reporting

Cost per lead in plain numbers, monthly. No 47-page PDF.

Fast page loads

A slow landing page raises your cost per click. Mine do not.

Test and iterate

Headlines and offers tested against each other, not guessed at.

My process, no surprises.

  1. 01

    Research

    Search demand, competitors and what a customer is realistically worth to you.

  2. 02

    Build

    Landing page designed and built, campaign structured, tracking wired up.

  3. 03

    Launch

    Campaign goes live with a controlled budget while the data comes in.

  4. 04

    Optimise

    Weekly pruning early on, then a monthly review of cost per lead and scale.

Questions, answered.

For most Danish local services, 3.000–8.000 kr a month in ad spend is enough to learn what works. Below that the data comes in too slowly to optimise.

Both are possible. Some clients want the page and setup and run it themselves; others want ongoing management.

Yes, but a dedicated landing page almost always converts better. I will tell you honestly whether it is worth building one.

Typically one to two weeks — most of that is building the landing page and setting up tracking correctly.

Ready to turn clicks into actual customers?

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