Dedicated landing pages
One page per campaign, matched to the ad and stripped of distractions.
Search campaigns paired with landing pages built for the click — because the best ad in the world dies on a bad page.
Sending paid clicks to a generic homepage is the most common way to waste a budget. I build the campaign and the page it lands on as one piece: the promise in the ad is the headline on the page, and there is exactly one thing to do next.
Setup covers keyword and negative keyword research, ad groups tight enough to stay relevant, conversion tracking that records real leads rather than pageviews, and a monthly review of what to scale and what to cut.
One page per campaign, matched to the ad and stripped of distractions.
Calls, forms and purchases measured — not vanity clicks.
Negative keywords from day one so budget goes to buyers.
Cost per lead in plain numbers, monthly. No 47-page PDF.
A slow landing page raises your cost per click. Mine do not.
Headlines and offers tested against each other, not guessed at.
Search demand, competitors and what a customer is realistically worth to you.
Landing page designed and built, campaign structured, tracking wired up.
Campaign goes live with a controlled budget while the data comes in.
Weekly pruning early on, then a monthly review of cost per lead and scale.
For most Danish local services, 3.000–8.000 kr a month in ad spend is enough to learn what works. Below that the data comes in too slowly to optimise.
Both are possible. Some clients want the page and setup and run it themselves; others want ongoing management.
Yes, but a dedicated landing page almost always converts better. I will tell you honestly whether it is worth building one.
Typically one to two weeks — most of that is building the landing page and setting up tracking correctly.